When it comes to luring customers over the web, there are diverse options such as PPC ads, banner ads and paid or promoted social media posts among much more.
While the tools above are quite useful when it comes to results, there is another form that a digital marketer should also consider – Native Advertising.
Native Advertising is nothing but a tool of advertising especially designed to match the feel & look of the website upon which it appears.
Let’s analyze as to why should you run native advertising!
It Benefits All Business Types
Small & big brands have started to make use of the native advertising even when it is just a new form to the digital advertising arena. The reason is being – the cost-effectiveness of the native advertising platforms- allowing even the startups to have a firsthand experience of it.
What’s more, with mobile devices playing a huge part in the digital marketing boost, even designing mobile native ads could also prove to be fruitful.
Did you know that native advertising platforms provide a great custom targeting, enabling you to create ads that are more interesting to end-users when compared to the conventional digital advertising forms?
Native ads are very much cost-effective as they are targeted so, resulting in high click-through rates & of course, a much low cost-per-click.
Unlike pop-ups & animated banners being intrusive, native ads attract more clicks.
Thus, if you have a small business that you would like to take bigger inroads, it would be advisable to run native ads & make cost-effective profits gradually.