Yes, small businesses can continue to thrive in the Facebook newsfeed because for small businesses, time is here to play smart & stay up in the game.
It is significant because costs will always increase & brands with better funds to roll out will be moving their way ahead in the newsfeed, leaving small businesses out.
Still, small businesses have a clear advantage – staying agile & nimble! Yes, successful campaigning in the newsfeed needs instant decision-making & quick responses to customers’ responses – small business continue to have that benefit!
Some Survival Tips For Small Businesses
It is vital to align your business objective with your campaign. You need to know where you are headed. Are you generating leads or building awareness or driving actual sales?
Test Before You Scale
This is not a complex trick, since media is a costly affair, why don’t you test, test & keep testing to get the creative correct!
Narrowing your audience too soon may raise your media costs, so it is crucial to first target a large spectrum of audience & once you are sure about your creative, go ahead to narrow the focus.
Opt For Various Formats
Be informed to know that mixing videos with statics carousels can help you make a difference.
Focus On Ad Quality
It is a no-brainer! You must concentrate on your quality of Facebook ads to keep up your campaigns & get a good performance to help your business get more leverage.
Facebook will continue to prohibit its newsfeed inventory & business is no longer as usual. Small or large Facebook marketing professionals need to value their jobs & take note of trends daily & urgently.