Welcome ‘Campaign Groups, the new feature in the Google AdWords Campaign account!
The introduction of the campaign group has made it easier for performance & monitoring of the AdWords.
What Is Campaign Group?
The campaign group helps to bring all Google AdWords campaigns into one group & also make them very easy to track, analyze & improve. With a campaign group in action, marketers & brands can use this plan to monitor & track their marketing themes across their entire ad opportunities network.
Campaign Group Advantages
Helps check campaigns & makes it easier to track metrics from all campaigns on a single platform
Get your set advertisements progress’ notification
Saves time in reports compiling to monitor campaign growth & performance by keeping them grouped under campaign groups
Easy to forecast marketing campaign performance
It also acts as a Google AdWords Tool & allows users to list out AdWords in a single campaign group
Setting Up Campaign Groups
Yes, setting up a campaign group is easy & one can also create numerous with specific targets accessible from left side AdWords bar & advertisers can also monitor the performance on the parameters of conversion goals & clicks.
What’s more, you can also use it to set some definite campaigns for segments such as conversions, total clicks, CPC & CPA.
Campaign Group has rightly emerged as a sensible monitoring feature & has no changes as far as the functionalities are concerned. As an AdWords planner or advertiser, you should make full use of it to derive more out of your online business.