Search engine optimization’s concept changes every day & it’s a bitter fact that it’s quite difficult to keep pace with the SEO changes that keeps altering the index pages & crawl.
So, as an internet marketer, if you have plans to see your business at the top, you will be required to make some changes in the optimization.
Let’s have a brief look at some of the related factors that you need to know!
Focus On Mobile Audience
Last year, Smartphone dominated the digital marketing domain & even this year will be no different. It is significant to the fact that more than 60-70% of the users these days are using the internet for various purposes on their Smartphones.
If you are not smart enough to optimize your business for mobile screens, your digital marketing business will lose its sheen quickly.
Gone are the days when you only used to index your website pages. You must index your apps as well because indexed apps show your app to users using the Google Search. Users download many apps, but use only 40% of them & indexing of the apps will help you as an internet marketer to re-engage existing app users.
Create Enticing Content
It’s simple to understand! If your website does not boast of an engaging content or something that does not match your audience’s preferences, it’s of no use! So, try to get content created that’s written not only as per the SEO standards but is also enjoyable & educates your users.
Make sure your content pages have a call to action’ to help the users land on a page that you intended to rank or reach your audience.
Accelerated Mobile Pages Are A Must
Accelerated Mobile Pages (AMPs) is a project of Google & Twitter designed to make mobile website pages work fast. The AMPs are open source, load fast & is mainly for mobile screens.
Improve Search Rankings
Other than writing engaging content, you must optimize your Meta data & create headlines to improve your rankings. Fill your Meta data with keywords utmost care that can improve your website rankings.
Try to incorporate these essential aspects of the digital marketing business processes to reach more people, generate leads, help in the conversions & ultimately earn profits!