2016 is following a new trend now “Marketers need to build digital relationships and reputation before closing a sale”. Since digital marketing is becoming an important aspect nowadays most of the companies are more inclined towards online marketing and advertising than traditional ways of marketing. Most of the companies have planned to increase their budget in the coming year too and they have shown their interest to invest more on internet marketing. Internet now has
According to most of the renowned companies’ survey display videos play a key role for branding campaign as it allows them get better and right audiences. Well-known companies indicate that they are able to commit more resources to the above factor. Apart from this the importance of validation is also increasing. Most of the organizations found that most of their display video campaigns reach right audience and they expect that these campaigns will increase more in the next 5 years.
• The first and the foremost reason is that it can reach to a larger number of potential customers and audiences in a short span of time.
• Web advertisements can be uploaded at any time according to your needs and can be changed and necessary corrections can be made at any time.
• Online advertisement works 24 hours a day, 7 days a week, 365 days a year.
• Through online advertising you can target group on the basis of interest , demographics
• In online advertising you can effectively use graphics, text and videos to give a alluring look
• And the main part is online advertising is cheaper than traditional advertsing.
If you are still not aware of the online marketing trends that have hit hard in the market, then you need to move fast. Now the question arise why online market marketing. Well, there are miscellaneous reasons behind it.
• You need to know which ads can bought the highest number of good quality leads. You also should have knowledge about how many impressions were shown. Try to identify your optimal channels, ad copy and ad locations. Online advertising allows you to use Google analytics that help you to check the metrics and analytics as well as cost incurred for acquiring and converting a customer. Online advertising offers you limitless insight which allows you to be a professional marketer.
• Do you have the knowledge of your prospective customer? Online marketing gives you the opportunity to target and retarget your prospect customers. Retargeting serves you ads that are completely based on prior engagement which enable you to identify your prospective customer profile. Once you are aware of what your customers are looking for then it will be convenient for you to target and to find where you can get similar users online. When you are advertising online, you are able to target your customers on the basis of population, demographics as well as their interest
• Well, it is not always enough to only target your audience, for that you need to be creative. They way you should present your ads to your customers need to be creative and visually appealing. Generally there are many complaints that online ads are of poor quality but in digital marketing you need to provide audience ads which are highly engaging and that will convert your audience to your customers. You must use flash and in banner video ads because that enhance your brand awareness among your customers.
• Online marketing campaigns can be adjusted with clicks. One click can bring change in your business. In this case you have the flexibility to respond to data as well as can make changes to data instantly. Along with this you will have the right to stop or start campaign any time you want. This helps you to be in front of your customers and help to understand the customer needs and adjust your ads before any one.
• Digital marketing process is highly cost effective for marketers. You can set the rates according to the combination of ad size, location and performance.
We all know marketing mix , apart from all those 7P’s , online advertising now has become an inevitable part of marketing mix. It offers a basket full of benefits to you including low costs, targeting, and customer insights which you will never get if you avail any other advertising mediums.