How To Track Conversions Through LinkedIn

LinkedIn is the place that every digital marketer should have a presence because LinkedIn marketing & networking can go a long way to establish a successful business relationship with various domains & people.

Now the moment has arrived which every B2B advertiser has been waiting for – Yes, LinkedIn recently announced conversion tracking for text ads & sponsored content.

It will help the marketers get to the depth of the campaigns, ads & of course the audience to result in a required web activities such as form fill up.

How To Set Up LinkedIn Pixel-

  1. Login to campaign manager in LinkedIn & click on conversion tracking seen at the top of the screen

  2. Enter your website or URL you need to create the pixel, placing high-level domains is good because it will track conversions from your sub-domain also

  3. Your pixel code will be generated, copy & paste the code onto every page of your website

  4. Select all the conversions that you want to track: report downloads, audience visiting thank you page & follow them all in a single conversion

Benefits Of Tracking Conversions On LinkedIn –

  • Change or modify your budget by performing ads

  • Allocation of conversion values

  • Maintain & get correct number of your returns on your advertising budget

  • You can easily check & analyze your campaigns regularly

Be informed to know that LinkedIn ads have amazing capacity in generating leads for B2B marketers. LinkedIn lead generation is easy now & if you are yet to start doing it; it is the time to do it!

Happy Tracking!

Twitter Launches Longer Videos, Vines & New Engagement App


Do you like to post videos on Twitter? There is good news for you all!

Yes, Twitter recently announced that the users will now be able to create & post longer videos which were earlier restricted to just 30 seconds.

Make Longer Twitter Video Now

Yes, with the new announcement, you can now post videos up to 140 seconds & now can enhance the Twitter marketing strategy to target more users.

Twitter looks all set to engage more users with rising competition from other social media platforms such as Instagram (increased their video limit from 15 seconds to 1 minute).

Take Benefits From Vines

What’s more, even Vines have also extended 6 seconds limit to 140 seconds with the option to watch more’. While the new Vines will appear in the old fashion, but when clicked on the ‘watch more’ icon, you will be able to watch a full-length video of 140 seconds.

Engage & Analyze More Users With The Engage App

Twitter has also announced its new Engage app, the new Twitter analytics app which will help its users to monitor & track posts & even the followers about what they are tweeting about!

The app is focused on analytics importance with real time data insights to help know the posts’ performance, high & low performing tweets, followers & more details.

Marketers Benefits

  • They can now exhibit their creativity in creating longer videos to send across their message even more confidently which was a challenge to deliver in 30 seconds.

  • Video views are already gaining popularity on various social media platforms & businesses are already harnessing the medium to streamline their story telling & coerce purchase plan.

  • Marketers can now compete with YouTube, Instagram & Facebook videos which mean that it will open a new spectrum altogether.

  • They can now create their impression to lure followers on a large scale.

So, why don’t you take full benefits of these Twitter announcements & be with great influencers in creating meaningful content as a part of your Twitter marketing strategy to target the right audience & engage them structurally.

Target Your Audience Through Pinterest

First things first!

Have you got plans to get more visibility for your business with the Pinterest Marketing Strategy?

Are you looking to get more pins & boards to get more views?

Then, you have landed at the right place as here some simple yet effective ways to enhance your Pinterest visibility will be discussed. All set? Let’s go!

Understand Who Uses Pinterest

Pinterest has more than 100 million daily active users & if you think your targeted business audience may be available there, you must opt for a Pinterest account for your business. Pinterest analytics will also give you a clear idea of your targeted customer presence.

Be Appealing To Users Preferences

Once you have an account on Pinterest, you must make sure to set only such pins & boards that are appealing to your preferences of the targeted customers. By doing this, your business will stand apart from others & you will get more visibility in lesser time.

Write Only Search Friendly Descriptions

Did you know Pinterest users also use it for search engine usages? Yes, if you can write search friendly descriptions that you think your end-users will be searching for, you will build an authority over them quickly.

Thus, if you want to make a killing on Pinterest, tips are laid out for you to decide as to how to use Pinterest for business & make things effort worthy. Implement these tricks for a quick turnaround of your business benefits on Pinterest! Good Luck!

Easy Way Of Personal Branding Through Facebook Live

Looking for the best way to advertise on Facebook? Do nothing, go live on Facebook & be famous!

Yes, there was a time when everyone wanted to become famous, but there were fewer options available & were costly affairs as well. However, with the advent of social media platforms, video live stream has emerged as one of the most innovative parts of the Facebook social media marketing.

In the same context, let’s quickly provide some impending benefits of going live on Facebook.

Create A Better Relationship With Your Audience

Yes, this is an instant process. You don’t need to write or design a content to share with your audience. Simply go live on Facebook & express whatever you want to say. Doing this will help you establish an instant connect with your targeted audience & benefit your business presence. What’s more, it is also less time-consuming & fewer efforts go in to create it. All that you need is nice internet connectivity!

Provide Information Quickly

Have a product or service to announce to the world & have less time to design the required content cycle around it? Go live on Facebook & share all the information with your end-users in a flash!

Reach More People

Video live stream has the power to reach out to more people in less time, generating more branding values & online visibility. Since it’s a real time interaction, your business is bound to attract more post views when compared to a conventional post update.

Don’t wait, if you have plans for your business to connect instantly, leave it to Facebook live to do it for you without many efforts!

Facebook Improves Offers Ad

Have an online business? Then, you must be using various strategies to lure your end-users right? And one of them many methods that you use would also be offering deals & discounts & offers.

Yes, ads help marketers bring out the best of their services/products to give them profits. One of the many methods to do is nothing but opting for advertising on Facebook & what better timing to do when Facebook has improved its ad offering.

Yes, it is great news for advertisers because they can now go ahead & share promotions & discounts via Facebook & also decide the months they want to run the ad depending upon the kind of response & conversion rate that they receive.

Why It’s Easy Advertising On Facebook

  • Facebook provides two types of ads – in-store & online which could be shared via two specific ways – either in a page post or offers advert.

  • Offers adverts are nothing but what users generally see on their newsfeed on Facebook app, mobile or website. To get more leverage from the targeted audience, Facebook Ads marketing should be done such as carousel adverts

  • Another option is by doing it through online offers to the segmented customers with the delivery to those who are interested to purchase the products.

  • One of the interesting ways to ensure outreach of the offers to the customers is posting it directly on the page with the help of the offer page composer. People who visit the page will be able to see the advertising on Facebook.

  • If someone misses the offer, they have the option to directly click on the new offer & check old as well as the recently placed ads.

Thus, if you are a digital marketer, you know now how to do Facebook Ads marketing & make the most of its features.

How We Can Use Snapchat For Business?

Snapchat is one of the popular social media apps that most of the people are using these days. But, small businesses are also using Snapchat as one of the best social networking platforms for business benefits.

Thus, let’s given an insight into how can you use Snapchat website/app for business.

Use Snapchat To Give Customers Vouchers & Coupons

Users love instant discounts & vouchers, so give them with Snapchat as it allows businesses to give vouchers & offers in a flash. It will help you retain customers & make newer ones as people love to be praised & given special freebies.

Video Answers To Customer’s Questions

Got a query from a customer? Rather than typing a full text, why don’t you use video option to say ‘Hi’ to them & also answer their query? It will help you connect with them even strongly & help in the longer run.

Access To Live Events

Did you know giving your customers access to live events is a great social media marketing plan as it can make your targeted audience super excited? You can use it for new product launches or trade shows.

Get New Followers

Want to retain your old customers & get newer ones? Do nothing; simply encourage your followers to add your brand on the Snapchat & that will help you generate more leads.

Provide Private Content

Yes, you can use the Snapchat to give your users some special content which they don’t get on social media platforms. They will be surprised with the unique content & this helps you keep them engaged.

If you have plans to enhance your business limits on Snapchat, you will be required to implement these tips & see your businesses go one step ahead on to the journey of success.

New Social Media Developments You Need To Know

Social media developments to know



Social media platforms for business are abuzz with happenings on a daily basis & that’s why it is vital to keep a tap on what’s hot & what’s not to drive benefits of social media marketing.

Let’s quickly dish out some trends that will be applicable on all social media platforms that you need to care!

  1. Live Video Content Is Rising – More than 14% of the marketers experimented with the live video content more than 45% are willing to try Live Video Content this year. Facebook Live & Periscope are the favourite ones when there are still lots of streaming sites which proves that the use of Live Video Content is rising & more users are opening up to it.

  2. Brands Are Keen To Develop Messaging App More – It’s just not related to WhatsApp, Facebook Messenger & WeChat Or Google Due, there are more messaging apps used by more than 4 billion people globally & there is a massive opportunity for businesses to make the most of it. Yes, more brands are using messaging apps to directly communicate with customers to give them a personal touch & increase engagements.

  3. The Rise Of The Social Media E-Commerce – With Facebook, Twitter, Instagram, & Pinterest already offering various ways for visitors to buy products directly from their apps & Snapchat also joining the bandwagon, the rise of social media e-commerce is set to touch a new high with more brands to follow suit.

If you have a social media presence for your online business, you need to implement these social media developments or trends as soon as possible to stay ahead when the competition is fierce.

Snapchat Starts To Follow Facebook Footsteps Of Styling Ad Targeting

Snapchat follows Facebook ads styles


It’s not a bad thing to follow someone who has done something bigger & better inspiration can always be drawn & accordingly changes could be made so that it brings profits for your business or anything else that you think.

While talking about changes, Snapchat has started to follow Facebook Ads by announcing new & powerful ad targeting features.

Let’s quickly know some features of this Facebook AD targeting by Snapchat.

  • Snapchat will enable a business to position their ads in the daily mobile audience of more than 150 million. It will depend on user’s advertising identifiers & email addresses attached to their phones.

  • Advertisers will now be enabled to target content based audience ads such as music, entertainments, technology, sports & more.

  • Three categories have been launched which are Snapchat lifestyle, Lookalikes & Snap Audience match categories.

  • If you don’t want unwanted ads on Snapchat to pop up, it is planning to come up with something which will remove or block those ads from irritating users.

Be informed to know that these features are not something that’s new in the market as Snapchat is unable to provide anything original on its own as is just following Facebook Ads methodology or Facebook Ad targeting as these trends are initiated by Facebook.

However, with some unique ad formats such as sponsored video lenses & vertical video ads, Snapchat has made its presence felt amongst users & industry watchers.

Small Businesses Can Continue To Thrive In The Facebook Newsfeed

Small businesses can thrive Facebook feed


Yes, small businesses can continue to thrive in the Facebook newsfeed because for small businesses, time is here to play smart & stay up in the game.

It is significant because costs will always increase & brands with better funds to roll out will be moving their way ahead in the newsfeed, leaving small businesses out.

Still, small businesses have a clear advantage – staying agile & nimble! Yes, successful campaigning in the newsfeed needs instant decision-making & quick responses to customers’ responses – small business continue to have that benefit!

Some Survival Tips For Small Businesses

Be Clear

It is vital to align your business objective with your campaign. You need to know where you are headed. Are you generating leads or building awareness or driving actual sales?

Test Before You Scale

This is not a complex trick, since media is a costly affair, why don’t you test, test & keep testing to get the creative correct!

Target More

Narrowing your audience too soon may raise your media costs, so it is crucial to first target a large spectrum of audience & once you are sure about your creative, go ahead to narrow the focus.

Opt For Various Formats

Be informed to know that mixing videos with statics carousels can help you make a difference.

Focus On Ad Quality

It is a no-brainer! You must concentrate on your quality of Facebook ads to keep up your campaigns & get a good performance to help your business get more leverage.

Facebook will continue to prohibit its newsfeed inventory & business is no longer as usual. Small or large Facebook marketing professionals need to value their jobs & take note of trends daily & urgently.

New Trends Of YouTube Video Optimization

YouTube video optimization trends


We often hear over-optimistic statements ‘This video is going to generate a lot of views’.

YouTube is one of the largest video sharing platforms, with more than 100 hours of content uploaded every now & then, so it may be fair to say that amongst so much of content, there’s a very minute chance for your video to get views than expected.

It is vital as YouTube promotion is one aspect that’s everyone is looking up to surge ahead in the competition.

Having said that, although getting a high video view is doubtful, it’s still not impossible as long as you have the right plan & optimize your video with some tips.

Make Sure The Video Content Is Powerful

Yes, you must admit that creating content is a vital factor to successfully optimizing your videos & without that it won’t be possible to stand a chance to steal a view.

Thus, if you have plans to make it count over YouTube, make sure you have an engaging video content to attract more eyeballs.

Titles, Tags & Captions

It is another YouTube promotion factor that many business owners are not giving enough concerns. Yes, you need to provide proper titles & tags to your videos to make it searchable in the search results.

Also, make it a point to give correct credits if you have taken references from somewhere else for your video. Remember, it is essential to give & take credits according to terms of the search engines.

Another key component of optimizing your video is by uploading closed caption files. Also, if you upload transcribed videos, you are bound to get a higher rank.

Call To Action

Why was your video created & to serve what purpose is important! As a result, make it a point to give a properly cited call to action to take visitors to a page you wanted to. Not doing this will nullify your whole idea of the video creation.

Don’t wait, try keeping these YouTube Video Promotion ideas handy to help it optimizes for benefits.