Blending Of Offline & Online reach of digital content

Marketing your business is all about identifying, focusing on & utilizing the behaviour of your target audience. If you don’t give what your customers demand, your business presence is bound to cease with time.

While it’s a good strategy to engage users & get leads by incorporating various digital & online reach plans or activities, it is also important to use offline content marketing strategy to get more out of less.

In other words, a perfect blend of online & offline marketing strategies is vital to succeed in today’s time.

Let’s discuss some vital points concerning the same.

Bring Offline Events Online

An offline events based marketing strategy can take many forms. They include parties, fundraisers, seminars, workshops, open houses & more. These events centre on launching a new product, networking or celebrating an anniversary or community building.

So, if you have some offline events lined up, bring it online by promoting & announcing it via social media platforms or email marketing.

These platforms can help you in creating the right buzz for your offline events & knowing the number of people going can encourage more people to join.

Once the event is live, opt for real time marketing to post real time pictures, videos, live videos & more to engage more users online.

Once the event is over, you can create an email, Facebook post or an Infographic on your social pages thanking everyone for attending.

Bring Offline Sales Online

Enhance the reach of your in-store promotions by sharing them online. One of the simplest ways to do it by coming up with a catchy name for your promotion & incorporate a hashtag (#) for Twitter or Instagram or you can even come up with an attractive image & turn it into a visual post.

Other Online To Online Marketing Strategies

  • If a customer had a pleasant experience, ask them to write an online review

  • If you have a memorable experience with a customer, you can go ahead & share it on your blog or newsletters with lesson learned or the takeaways

Some Key Ideas To Bring Your Online Marketing Offline

  • Promote your social media offline – Give business cards, brochures, signs & banners & flyers to your subscribed customers. Announce contests online but giveaways through printed materials

  • Submit To Local Newspapers/Magazine – Reach out to local magazines & newspapers to see if they can publish one of your blog posts. Print media readers are different from digital audience & they are untapped market that you can explore as well

  • Print eBooks – Another method to get your online content offline is by producing it yourself. Yes, you can print eBooks & turn into brochures, pamphlets for quick user experience & feedback

It would be better if you integrate online & offline marketing strategies to help you give the benefits of the world worlds!

Digital Marketers Are One Step Ahead In Marketing Domain Now

 

Search engine optimization’s concept changes every day & it’s a bitter fact that it’s quite difficult to keep pace with the SEO changes that keeps altering the index pages & crawl.

So, as an internet marketer, if you have plans to see your business at the top, you will be required to make some changes in the optimization.

Let’s have a brief look at some of the related factors that you need to know!

Focus On Mobile Audience

Last year, Smartphone dominated the digital marketing domain & even this year will be no different. It is significant to the fact that more than 60-70% of the users these days are using the internet for various purposes on their Smartphones.

If you are not smart enough to optimize your business for mobile screens, your digital marketing business will lose its sheen quickly.

App Indexing

Gone are the days when you only used to index your website pages. You must index your apps as well because indexed apps show your app to users using the Google Search. Users download many apps, but use only 40% of them & indexing of the apps will help you as an internet marketer to re-engage existing app users.

Create Enticing Content

It’s simple to understand! If your website does not boast of an engaging content or something that does not match your audience’s preferences, it’s of no use! So, try to get content created that’s written not only as per the SEO standards but is also enjoyable & educates your users.

Make sure your content pages have a call to action’ to help the users land on a page that you intended to rank or reach your audience.

Accelerated Mobile Pages Are A Must

Accelerated Mobile Pages (AMPs) is a project of Google & Twitter designed to make mobile website pages work fast. The AMPs are open source, load fast & is mainly for mobile screens.

Improve Search Rankings

Other than writing engaging content, you must optimize your Meta data & create headlines to improve your rankings. Fill your Meta data with keywords utmost care that can improve your website rankings.

Try to incorporate these essential aspects of the digital marketing business processes to reach more people, generate leads, help in the conversions & ultimately earn profits!

How Can You Make Speed A Core Part Of Your Traffic & Conversion Strategy?

Have an online business website that you think of thriving in today’s competitive world? Other than having a great website design, content & SEO aspects in place, you must ensure that it opens with a lightning speed.

Why? Because people don’t have time these days to wait for your website to load; they will abort your site & go to another. Thus, having a website with fast load time is vital if you want to have website traffic smooth for your brand.

If you have a fast load time, it will help you with conversion rate optimization & with website traffic. So, if you have your eyes on how to increase website traffic, you must ensure that your website loads quickly & super fast.

Let’s discuss some other similar points that you need to consider!

The Website Load Time

As discussed earlier, you need to optimize your site load time for a greater level of customer engagement. Since your website is the identity of your digital business, you need to check for how long customers stick to your website & for that, a speedy website is crucial.

Opt For A Better Host

It’s simple! You just can’t opt for a shared hosting plan if you have an ecommerce website as that will self-destruct your online business. Try to opt for a suitable web hosting option which may suit your website needs.

CDN

CDN is useful if you want your website to get distributed to servers situated in different countries. This enables you to serve the fastest version of your website to users who visit it.

Use Less Sign Up Forms

Did you know having too many sign up forms can decrease your website load time? Many business owners don’t give importance to this aspect which you must not ignore & try to have less sign up forms.

Thus, simply try to incorporate these discussed time-tested methods to keep your websites on the fast track & keep getting huge website traffic! All the best!

How To Combine Email and Facebook For An E-Commerce Marketing Campaign?

 

People have the concept that an email marketing & social media advertising such as a Facebook marketing campaign or an ecommerce marketing campaign are distinctively two separate activities.

However, the fact of the matter is that you can combine these forms to get some amazing results for your business. Let’s discuss!

Email List Can Create Custom Audience On Facebook

If you have a clothing e-commerce website, create individual lists segregating categories & gender & if you are using CRMs such as Mailchimp, Salesforce or Hubspot, spread contacts as CVS files & upload it on Facebook with the help of the Ad Manager under audience’.

If you log in to the business manager account or ads manager, go to the ad account & click on the top-left page corner, the drop-down menu.

If you are unable to see it under the above option, click ‘All Tools’ it will show under the ‘Asset’ section.

Click on ‘create a custom audience’, select the customer file & then opt for ‘choose a copy or file’ & then upload the CSV file on Facebook.

Now, Facebook will then match with the emails with specific Facebook users with 20-25% match rate, but the same will be on the higher side for e-commerce websites.

Email List Can Create Facebook Audiences

A Facebook ad is laced with one of the best features to enable to produce similar audiences from uploaded email lists. Facebook will be the same as the equivalent individual profiles in your email lists with a broader group of people with same profiles depending upon interests, behaviours & demographics.

The more you include more people on the original mailing list; there will be a more similar audience.

Launch Simultaneous Campaigns For Maximum Reach

You can organize a social campaign that targets your specific email list. Increase the allocation to ensure everyone sees your ads at least once when the campaign is live.

An excellent manner by which you can facilitate it is through having a look at the close reach while creating an ad campaign & also ensuring that you have a high budget than the approx range per day are equal to some people on your lists.

By incorporating these ecommerce marketing strategy types, you can easily combine email & Facebook for an ecommerce marketing campaign without many efforts!

Evolving Trends In E-Commerce

E-commerce is fast evolving as one of the major industry to churn out a million & have also emerged as a relief to countless people especially in the metro cities with no time to do things (grocery shopping, going to a physical store to get things) on their own.

Thus, for an industry witnessing so much, there are many new & upcoming trends in e-commerce that you can look up to get more relief.

Yes, e-commerce giants such as Flipkart, Amazon & more making new rules in the industry & evolving many trends in e-commerce to please their end-users that you may take a glance at.

  • Quality Products Delivery – E-commerce companies are focusing even more on delivering only the quality products & are striving to decrease duplicate products shipments.

  • Same-Day, Two-Day Shipping/Delivery – E-Commerce companies are already providing the customers with same-day & two-day delivery options to make their online shopping experience even more pleasurable. Services such as Amazon Prime are a perfect example of this rising trend.

  • Shopping Assistance – They are also providing shopping assistance to customers via calls, emails, chat sessions, WhatsApp messages, video chats, live video session & much more. This customization has helped them get even more patronage.

  • More Mobile Apps Based Offers – With more & more customers purchasing goods online on their Smartphones, e-commerce companies are rolling out more offers only available on mobile apps to get more footfalls.

Trends in ecommerce are bound to gather more steam as days pass since more & more customers are opening up to the idea of purchasing products online & saving their time & energy for their loved ones.

Whatsapp Launched Video Calling

WhatsApp has recently launched support for the video calling feature to its app. If you are still making paid video call or using other platforms to do so, time is just ripe to change your perspective & opt for WhatsApp video calling app as it provides amazing benefits.

Video Calls Are Encrypted End-To-End

Video calls on WhatsApp are always encrypted end-to-end which means that no one, expect you & the person you want to call can access it. Yes, even WhatsApp don’t have the access.

No More Annoyance

No anonymous caller can annoy you by sending a call request & this is possible as the calls can only be placed to people in your contact list/address book.

Optimized For Slower Networks

Many regions have low-bandwidth internet connectivity & to tackle this prevailing issue, WhatsApp has optimized its video call for slower networks.

No Need For Other Video Calling App

Once you have installed the WhatsApp video calling app, you don’t need any other video call app as WhatsApp is one of the largest apps with the largest active users’ base. So, don’t worry, make video calling free!

Works On iPhone & Android Platforms Fine

When compared to FaceTime, WhatsApp video calling is enabled to work on iOS & Android platforms seamlessly.

So, if you are looking to make video call free to your loved ones anywhere on the Earth free, simply download the WhatsApp video calling app & switch to a better technology to reap its great benefits.

Campaign Groups – A New Feature in Google Adwords Account

Welcome ‘Campaign Groups, the new feature in the Google AdWords Campaign account!

The introduction of the campaign group has made it easier for performance & monitoring of the AdWords.

What Is Campaign Group?

The campaign group helps to bring all Google AdWords campaigns into one group & also make them very easy to track, analyze & improve. With a campaign group in action, marketers & brands can use this plan to monitor & track their marketing themes across their entire ad opportunities network.

Campaign Group Advantages

  • Helps check campaigns & makes it easier to track metrics from all campaigns on a single platform

  • Get your set advertisements progress’ notification

  • Saves time in reports compiling to monitor campaign growth & performance by keeping them grouped under campaign groups

  • Easy to forecast marketing campaign performance

  • It also acts as a Google AdWords Tool & allows users to list out AdWords in a single campaign group

Setting Up Campaign Groups

Yes, setting up a campaign group is easy & one can also create numerous with specific targets accessible from left side AdWords bar & advertisers can also monitor the performance on the parameters of conversion goals & clicks.

What’s more, you can also use it to set some definite campaigns for segments such as conversions, total clicks, CPC & CPA.

Campaign Group has rightly emerged as a sensible monitoring feature & has no changes as far as the functionalities are concerned. As an AdWords planner or advertiser, you should make full use of it to derive more out of your online business.

How You Can Improve CTR By Google AdWord Ad Extensions

Google AdWords Ad Extensions are very important for an online business. It is vital to the fact that they provide critical information that usually organizations employ for their business growth.

Since many types of extensions are in practice & beneficial for numerous devices that are used ranging from desktop to mobile devices and knowing where these AdWords ad extensions work is central to help businesses make business driven decisions.

Sitelinks

Sitelinks let users showcase their links on their website & the major landing page in AdWords ad. Desktops & tablets ads could be shown anywhere from 2 to 6 site links & mobile services browsers can also show up to 4 additional links. It also exhibits reports about a user’s ad clicking behavior.

Location Extensions

With the location extensions, advertisers willing to add an address in their campaign can do it & even users can also get to contact address & phones numbers if they search related keywords.

Call Extensions

If you plan to let your customers directly call you, you can also attach a business contact number to the ads. It also works big time on mobile devices as companies can also gauge phone call conversions, a vital business feature which entrusts on call traffic than anything else.

Product Listing Ad Extensions

If a user has a Google Merchant Centre Account, it can easily contain products relevant to what a user is searching for! A product extension features such as titles, images, product prices are then displayed underneath letting the users include even more relevant & in-depth product information.

Review Extensions

A review extension displays customer-provided reviews of their purchasing experience with any brands. The ratings are then placed next to the AdWords ad & are showcased on laptops, desktops & of course mobile devices with full-fledged browsers.

It is important to take help of these Google AdWords Ad Extensions for the brands & marketers to understand & analyze various customer analytics & behavior to position their strategies even better in the future.

Are You Ready To Invest More On Online Advertising ?

2016 is following a new trend now “Marketers need to build digital relationships and reputation before closing a sale”. Since digital marketing is becoming an important aspect nowadays most of the companies are more inclined towards online marketing and advertising than traditional ways of marketing. Most of the companies have planned to increase their budget in the coming year too and they have shown their interest to invest more on internet marketing. Internet now has
According to most of the renowned companies’ survey display videos play a key role for branding campaign as it allows them get better and right audiences. Well-known companies indicate that they are able to commit more resources to the above factor. Apart from this the importance of validation is also increasing. Most of the organizations found that most of their display video campaigns reach right audience and they expect that these campaigns will increase more in the next 5 years.

increasing-the-effectiveness-of-online-advertising_knowledge_standard

Why online advertising in increasing?

• The first and the foremost reason is that it can reach to a larger number of potential customers and audiences in a short span of time.
• Web advertisements can be uploaded at any time according to your needs and can be changed and necessary corrections can be made at any time.
• Online advertisement works 24 hours a day, 7 days a week, 365 days a year.
• Through online advertising you can target group on the basis of interest , demographics
• In online advertising you can effectively use graphics, text and videos to give a alluring look

• And the main part is online advertising is cheaper than traditional advertsing.

Why you should invest more on online advertising ?

If you are still not aware of the online marketing trends that have hit hard in the market, then you need to move fast. Now the question arise why online market marketing. Well, there are miscellaneous reasons behind it.

• You need to know which ads can bought the highest number of good quality leads. You also should have knowledge about how many impressions were shown. Try to identify your optimal channels, ad copy and ad locations. Online advertising allows you to use Google analytics that help you to check the metrics and analytics as well as cost incurred for acquiring and converting a customer. Online advertising offers you limitless insight which allows you to be a professional marketer.

• Do you have the knowledge of your prospective customer? Online marketing gives you the opportunity to target and retarget your prospect customers. Retargeting serves you ads that are completely based on prior engagement which enable you to identify your prospective customer profile. Once you are aware of what your customers are looking for then it will be convenient for you to target and to find where you can get similar users online. When you are advertising online, you are able to target your customers on the basis of population, demographics as well as their interest

• Well, it is not always enough to only target your audience, for that you need to be creative. They way you should present your ads to your customers need to be creative and visually appealing. Generally there are many complaints that online ads are of poor quality but in digital marketing you need to provide audience ads which are highly engaging and that will convert your audience to your customers. You must use flash and in banner video ads because that enhance your brand awareness among your customers.

Online marketing campaigns can be adjusted with clicks. One click can bring change in your business. In this case you have the flexibility to respond to data as well as can make changes to data instantly. Along with this you will have the right to stop or start campaign any time you want. This helps you to be in front of your customers and help to understand the customer needs and adjust your ads before any one.

• Digital marketing process is highly cost effective for marketers. You can set the rates according to the combination of ad size, location and performance.

We all know marketing mix , apart from all those 7P’s , online advertising now has become an inevitable part of marketing mix. It offers a basket full of benefits to you including low costs, targeting, and customer insights which you will never get if you avail any other advertising mediums.

How To Create A Successful App?

Successful app develop is easy now

 

Apps have emerged as one of the hottest trends in the technology, with more than one million available on the major platforms & apps download surging the 50 billion mark on Google Play & App Store, mobile app development has risen as a must for brands with online presences.

But, the question remains – ‘How To Develop An App’ which leaves many brands in bitter taste as many times, a wrong execution of the mobile app development means not getting business benefits.

If you are wondering about a mobile app development, let’s help you out with some quick tips!

  1. Focus On Innovative Features – Always make it a point to add something new to your mobile app which is not only unique but stands new & innovative from others. It is important to note as people have short attention snaps & if your app does not have anything new to offer, it may lead to its uninstall quickly. Try to add some features that may appeal to all & also look humane and not all technical.

  2. Delivering A Great User Interface Is Vital – It is a no-brainer! To create a successful app, brands need to begin with the user experience & always work backward to the technology. Always remember that while building an app, you are originally testing a hypothesis but, it must also be evaluated.

  3. Mobile App Development Should Be Created In Robust Analytics – Yes, incorporating analytics will help you track your app performance. If you find any issues, it can be rectified & improvement measures could be put in place. It will also help with tracking of the trends & help you enhance the user experience & drive more downloads.

Mobile apps are the future to attract visitors & drive more traffic & conversion & if you keep in mind these simple tips, the sky will be the limit for your business to grow!