How To Track Conversions Through LinkedIn

LinkedIn is the place that every digital marketer should have a presence because LinkedIn marketing & networking can go a long way to establish a successful business relationship with various domains & people.

Now the moment has arrived which every B2B advertiser has been waiting for – Yes, LinkedIn recently announced conversion tracking for text ads & sponsored content.

It will help the marketers get to the depth of the campaigns, ads & of course the audience to result in a required web activities such as form fill up.

How To Set Up LinkedIn Pixel-

  1. Login to campaign manager in LinkedIn & click on conversion tracking seen at the top of the screen

  2. Enter your website or URL you need to create the pixel, placing high-level domains is good because it will track conversions from your sub-domain also

  3. Your pixel code will be generated, copy & paste the code onto every page of your website

  4. Select all the conversions that you want to track: report downloads, audience visiting thank you page & follow them all in a single conversion

Benefits Of Tracking Conversions On LinkedIn –

  • Change or modify your budget by performing ads

  • Allocation of conversion values

  • Maintain & get correct number of your returns on your advertising budget

  • You can easily check & analyze your campaigns regularly

Be informed to know that LinkedIn ads have amazing capacity in generating leads for B2B marketers. LinkedIn lead generation is easy now & if you are yet to start doing it; it is the time to do it!

Happy Tracking!

Twitter Launches Longer Videos, Vines & New Engagement App

 

Do you like to post videos on Twitter? There is good news for you all!

Yes, Twitter recently announced that the users will now be able to create & post longer videos which were earlier restricted to just 30 seconds.

Make Longer Twitter Video Now

Yes, with the new announcement, you can now post videos up to 140 seconds & now can enhance the Twitter marketing strategy to target more users.

Twitter looks all set to engage more users with rising competition from other social media platforms such as Instagram (increased their video limit from 15 seconds to 1 minute).

Take Benefits From Vines

What’s more, even Vines have also extended 6 seconds limit to 140 seconds with the option to watch more’. While the new Vines will appear in the old fashion, but when clicked on the ‘watch more’ icon, you will be able to watch a full-length video of 140 seconds.

Engage & Analyze More Users With The Engage App

Twitter has also announced its new Engage app, the new Twitter analytics app which will help its users to monitor & track posts & even the followers about what they are tweeting about!

The app is focused on analytics importance with real time data insights to help know the posts’ performance, high & low performing tweets, followers & more details.

Marketers Benefits

  • They can now exhibit their creativity in creating longer videos to send across their message even more confidently which was a challenge to deliver in 30 seconds.

  • Video views are already gaining popularity on various social media platforms & businesses are already harnessing the medium to streamline their story telling & coerce purchase plan.

  • Marketers can now compete with YouTube, Instagram & Facebook videos which mean that it will open a new spectrum altogether.

  • They can now create their impression to lure followers on a large scale.

So, why don’t you take full benefits of these Twitter announcements & be with great influencers in creating meaningful content as a part of your Twitter marketing strategy to target the right audience & engage them structurally.

Why Google Analytics On WordPress Blog / Website Is Important

First things first!

If you want to make your own blog or have a WordPress blog website & want to track your visitors & other engagement aspects, you need to integrate Google Analytics to analyze your website traffic easily.

Yes, Google Analytics is a free tool from the house of the Google which is used for website statistics of various types & analytics.

While its free version is good for small websites, you need to subscribe to its premium version if you are a large e-commerce website or generally a large website to track.

Why Google Analytics Is Important?

  • Google Analytics assists you to check the total number of visitors visited on your blog every day, week, month & year. It can also let you compare traffic with a previous year or month & based on results; you can go ahead to draft your strategies to attract more visitors.

  • What’s more, Google Analytics also aids you in understanding your customer behaviour.

  • You can know what people are doing on your website, which posts are generating more leads, how much they are at a particular page & which is the most visited post on your WordPress blog website & much more similar information.

  • It also provides vital information such as the website visitors sources such as how many visitors are visiting organically and how many people landed on your site from websites where your blog is listed.

So, if you are blogging with WordPress, integrating of the Google Analytics is important to let you analyze your blog’s performance as far as visitors, their behaviour & much more similar aspects are concerned.

If you still don’t have it, get to the Google Analytics today!

Target Your Audience Through Pinterest

First things first!

Have you got plans to get more visibility for your business with the Pinterest Marketing Strategy?

Are you looking to get more pins & boards to get more views?

Then, you have landed at the right place as here some simple yet effective ways to enhance your Pinterest visibility will be discussed. All set? Let’s go!

Understand Who Uses Pinterest

Pinterest has more than 100 million daily active users & if you think your targeted business audience may be available there, you must opt for a Pinterest account for your business. Pinterest analytics will also give you a clear idea of your targeted customer presence.

Be Appealing To Users Preferences

Once you have an account on Pinterest, you must make sure to set only such pins & boards that are appealing to your preferences of the targeted customers. By doing this, your business will stand apart from others & you will get more visibility in lesser time.

Write Only Search Friendly Descriptions

Did you know Pinterest users also use it for search engine usages? Yes, if you can write search friendly descriptions that you think your end-users will be searching for, you will build an authority over them quickly.

Thus, if you want to make a killing on Pinterest, tips are laid out for you to decide as to how to use Pinterest for business & make things effort worthy. Implement these tricks for a quick turnaround of your business benefits on Pinterest! Good Luck!

Easy Way Of Personal Branding Through Facebook Live

Looking for the best way to advertise on Facebook? Do nothing, go live on Facebook & be famous!

Yes, there was a time when everyone wanted to become famous, but there were fewer options available & were costly affairs as well. However, with the advent of social media platforms, video live stream has emerged as one of the most innovative parts of the Facebook social media marketing.

In the same context, let’s quickly provide some impending benefits of going live on Facebook.

Create A Better Relationship With Your Audience

Yes, this is an instant process. You don’t need to write or design a content to share with your audience. Simply go live on Facebook & express whatever you want to say. Doing this will help you establish an instant connect with your targeted audience & benefit your business presence. What’s more, it is also less time-consuming & fewer efforts go in to create it. All that you need is nice internet connectivity!

Provide Information Quickly

Have a product or service to announce to the world & have less time to design the required content cycle around it? Go live on Facebook & share all the information with your end-users in a flash!

Reach More People

Video live stream has the power to reach out to more people in less time, generating more branding values & online visibility. Since it’s a real time interaction, your business is bound to attract more post views when compared to a conventional post update.

Don’t wait, if you have plans for your business to connect instantly, leave it to Facebook live to do it for you without many efforts!

Facebook Improves Offers Ad

Have an online business? Then, you must be using various strategies to lure your end-users right? And one of them many methods that you use would also be offering deals & discounts & offers.

Yes, ads help marketers bring out the best of their services/products to give them profits. One of the many methods to do is nothing but opting for advertising on Facebook & what better timing to do when Facebook has improved its ad offering.

Yes, it is great news for advertisers because they can now go ahead & share promotions & discounts via Facebook & also decide the months they want to run the ad depending upon the kind of response & conversion rate that they receive.

Why It’s Easy Advertising On Facebook

  • Facebook provides two types of ads – in-store & online which could be shared via two specific ways – either in a page post or offers advert.

  • Offers adverts are nothing but what users generally see on their newsfeed on Facebook app, mobile or website. To get more leverage from the targeted audience, Facebook Ads marketing should be done such as carousel adverts

  • Another option is by doing it through online offers to the segmented customers with the delivery to those who are interested to purchase the products.

  • One of the interesting ways to ensure outreach of the offers to the customers is posting it directly on the page with the help of the offer page composer. People who visit the page will be able to see the advertising on Facebook.

  • If someone misses the offer, they have the option to directly click on the new offer & check old as well as the recently placed ads.

Thus, if you are a digital marketer, you know now how to do Facebook Ads marketing & make the most of its features.

How We Can Use Snapchat For Business?

Snapchat is one of the popular social media apps that most of the people are using these days. But, small businesses are also using Snapchat as one of the best social networking platforms for business benefits.

Thus, let’s given an insight into how can you use Snapchat website/app for business.

Use Snapchat To Give Customers Vouchers & Coupons

Users love instant discounts & vouchers, so give them with Snapchat as it allows businesses to give vouchers & offers in a flash. It will help you retain customers & make newer ones as people love to be praised & given special freebies.

Video Answers To Customer’s Questions

Got a query from a customer? Rather than typing a full text, why don’t you use video option to say ‘Hi’ to them & also answer their query? It will help you connect with them even strongly & help in the longer run.

Access To Live Events

Did you know giving your customers access to live events is a great social media marketing plan as it can make your targeted audience super excited? You can use it for new product launches or trade shows.

Get New Followers

Want to retain your old customers & get newer ones? Do nothing; simply encourage your followers to add your brand on the Snapchat & that will help you generate more leads.

Provide Private Content

Yes, you can use the Snapchat to give your users some special content which they don’t get on social media platforms. They will be surprised with the unique content & this helps you keep them engaged.

If you have plans to enhance your business limits on Snapchat, you will be required to implement these tips & see your businesses go one step ahead on to the journey of success.

Email : The Heart Of Marketing

There are various trends that will come & go but if there is one marketing trend that will always be the heart of the marketing – it has to be the email marketing & rightfully, it deserves.

However, if a brand is unable to tap the potential of an email campaign, it won’t work in your favor because drafting an email is pivotal to its success.

Yes, you may also note that it is not that easy to carry out an email marketing strategy & if you commit some mistakes in its formulation, there could be issues with the desired results.

Digital marketers are increasing their funds for email marketing because the probability of its success has always been higher.

Let’s see what not to do when you create an email marketing strategy.

Ensure Your Email Has The Right Mix

As reported by many genuine consumers, marketers still have less idea about how their end-users would want to receive information in an email. This is significant to the fact that emails without useful & practical information are of no use to the users & these are bound to get no response or conversions as far as the profit goes.

Draft Your Emails Creatively

Stop pushing your customers to engage in a sale by keeping a subject line that is very commercial as this type of email campaigns have lost importance these days. Nowadays people are laced with enough knowledge about promo emails & have an idea about seeing some similar aspects in your emails. Thus, try to be creative & create out of the box yet unique emails to attract an increase in the opening & CTR rates.

Lace Emails With A Lucid Language & Good Visuals

While emails with right & appealing content could lead to conversions, if the language is too flashy or too ordinary, it won’t serve the purpose. Thus, try making the language of your emails easy to understand & lucid to get more exposure. What’s more, you should also be careful about selecting a right visual for the emails because visuals speak louder than content & they are visible to users before the content catches their frenzy.

Thus, try to keep these pointers in mind & try to resolve these issues while drafting your email campaigns to get more exposure & conversions.

New Social Media Developments You Need To Know

Social media developments to know

 

 

Social media platforms for business are abuzz with happenings on a daily basis & that’s why it is vital to keep a tap on what’s hot & what’s not to drive benefits of social media marketing.

Let’s quickly dish out some trends that will be applicable on all social media platforms that you need to care!

  1. Live Video Content Is Rising – More than 14% of the marketers experimented with the live video content more than 45% are willing to try Live Video Content this year. Facebook Live & Periscope are the favourite ones when there are still lots of streaming sites which proves that the use of Live Video Content is rising & more users are opening up to it.

  2. Brands Are Keen To Develop Messaging App More – It’s just not related to WhatsApp, Facebook Messenger & WeChat Or Google Due, there are more messaging apps used by more than 4 billion people globally & there is a massive opportunity for businesses to make the most of it. Yes, more brands are using messaging apps to directly communicate with customers to give them a personal touch & increase engagements.

  3. The Rise Of The Social Media E-Commerce – With Facebook, Twitter, Instagram, & Pinterest already offering various ways for visitors to buy products directly from their apps & Snapchat also joining the bandwagon, the rise of social media e-commerce is set to touch a new high with more brands to follow suit.

If you have a social media presence for your online business, you need to implement these social media developments or trends as soon as possible to stay ahead when the competition is fierce.

Are You Ready To Invest More On Online Advertising ?

Online advertising investment

 

Times are changing, businesses are changing the way they operate & there is a complete shift in the process of online marketing strategies and much more.

In the midst of all these, there is a logical question that comes to the mind of users as well as marketers – is it the time to go for online advertising or there is still time to consider this decision?

With digital marketing making a huge impact the way businesses function these days, there has been a rise in the number of marketers doing online advertising.

However, there are still some brands that run away from online advertising majorly because they

  • They don’t understand the process & how it works

  • They think there is a little ROI

If you have similar concerns, don’t worry, let us help you with some quick tips.

How It Works

Online advertising has different forms that you can opt for depending upon your business needs. There are display or banners ads, created for websites, applications, within content, email & other related types via wireless networks or the internet.

Email Marketing – Newsletters are used as a medium to promote or sell a product to customers who have subscribed to receive commercial messages from a brand.

Mobile Advertising – Disbursing advertising or promotional messages via wireless networks are done.

Search Engine Marketing – Pay Per Click (PPC), or Search Engine Optimization (SEO) are adopted with the process of attracting traffic or enhance visibility on search engines such as Google.

Social Networking – Social networking aids in facilitating relationship creation or bonding & customer

Return On Investment

When it comes to online advertising, a brand must set their measurements of success. If they are on Twitter or Facebook, what are their parameters of success? How many followers are there or fans? What interactions are carried out?

Once these parameters are set, it can be analyzed, tracked, measured & fine turned.

You just got lucky; brands like us are always available to help you achieve the best results possible.

All the best!